The Middle East has been steadily attracting top-talent employees, especially from the Asian regions, for quite some time now. However, despite the growing position of the Middle East as a workforce hub for potential talent, the majority of the organisations still struggle with a high attrition rate, which uproots from failing to keep the employee engaged. While the leading causes of poor employee engagement depend on many factors specific to an organisation & its culture, an increasing focus has been diverted on whether technology can effectively increase employee engagement in the Middle East. Here are three main ways experts perceive technology can facilitate organisations increasing employee engagement.
Unbiased measurement of performance
The rise of advanced HR software and related solutions has set up various unbiased and accurate means of measuring performance and results. The same effect can be effective for improving employee engagement through the integration of technology.
It’s a long engagement tradition that employees like to be recognised, valued, appreciated, and rewarded according to their performance. This has and will undoubtedly serve as one of the best ways to motivate employees and their efforts, keeping them engaged within business operations. Traditional performance measurement or evaluation measures tend to be heavily influenced by biased human interventions- this is often an occurrence in organisations driven by conventional practices.
With the advancement of technology and literacy, employees, be it white or blue-collar, are aware of fair practices and are very intolerant to biased decision making. Incorporating technology-based performance & evaluation modes that are automated, accurate and free from biased human interventions can deliver employees the confidence of fair performance appraisals. This will either motivate employees to do better or feel motivated for accurately recognising and rewarding their efforts, thereby improving employee engagement naturally.
Apt for Millennial & iGeneration Workforce
The majority of the Middle East workforce nowadays happens to be people from the millennial and iGeneration cohorts. People from these generations are naturally inclined towards simple, seamless, hassle-free & innovative work initiatives.
And with the growing cloud-based HR industry, employees are aware of how technology has transformed and simplified the job roles of specific positions and prefer getting into technologically updated companies to facilitate efficient and intelligent work approaches. This is why many people from these generations refrain from engaging in tedious, bureaucratic processes that are time-consuming and overwhelming to handle.
Many organisations in the Middle East are still sceptical about digital solutions because of the variety of resistant views presented by neighbouring Asian countries. To keep employees productive and satisfied in a way that promotes employee engagement, organisations must consider & integrate the technological expectations of employees to fit their smart-work & efficient work attitudes.
Facilitates flexible learning and growth
Cloud-HR technology is evolving, and so are the needs of the future workforce. Most of the employees who move into the Middle East are looking to progress up their career ladder and establish a stable lifestyle. To keep them engaged and committed within an organisation, it’s essential to give them ample opportunities to learn & grow within the industry.
The modern employee generations balance a hugely complicated, multifaceted life, balancing work, hobbies, outside interests, education, fitness, and family. It’s hard for many employees to keep a specific schedule allocated for involvement in training and development programs provided after working hours. Employees are looking for more flexible methods that can enable them to learn and grow their career path through flexible opportunities.
The only way organisations can do this is by incorporating technology-based methods that give employees the ability to access content & learn at their own pace. This also makes training and development programs more effective than a conventional physical set-up where employees infrequently turn up. With technology-based learning opportunities, employees tend to be involved and focused more as they do it in their attentive time. The results from such flexible learning & development programs prove to be more effective in delivering the expected performance from employees, increasing employee engagement towards business objectives.
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